Curious, Creative and Visionary

Since 2014, Pelin is a Service Design Manager at Autodesk contributing her vision of designing tools, research methods, and user-centered experiences. Her role is to establish Service Design philosophy and business strategy in the company, including the development of models, and methods from the process flows, user studies, interaction design, and prototyping. She leads a group of designers and developers to work on company’s next challenges on customer experience in digital platforms.

Pelin was a design lead and researcher at MIT Design Lab where she worked on diverse projects in healthcare-wellbeing, education, cultural heritage with a particular focus on photo-video sharing apps, social media platforms, and location based interventions. She has a special expertise in mobile technology-based user interactions and research.

Prior to MIT, she worked several years in the design industry in Milan, Italy. She was a part of Technology and Design in Health Research Group (TedH) at Politecnico di Milano. as a product and visual designer at  3M Design Center, and as a product designer in B-on creative and Vc a | vannini + cesaretti architects.

Previously, Pelin studied Industrial Design at Middle East Technical University and Product Service System Design at Politecnico di Milano. She was selected one of the 150 most talented students in Italy to be eligible to ASP program (Alta Scuola Politecnico) to pursue double Master of Science degree in design, to work on multidisciplinary innovative projects.

She had completed her Ph.D. in Design in collaboration with MIT Design Lab, working on the 'The role of Service Design in Mobile Health Prevention where Pelin created future scenarios for a healthier lifestyle. Her work focuses on participatory methods for understanding social interaction around visual narratives and on building better mobile services in healthcare and general well being, specifically to foster obesity prevention.

Pelin’s approach is user-centered supporting connected communities and a rich social environment through innovating in mobile technologies and understanding how people communicate and collaborate digitally today and tomorrow.

Resume (2019): Link